Archive for April, 2012

The Super Bowl is not just famous for its game and half-time show.

What many may note when watching the Super Bowl is the massive number of commercials and marketing criteria during commercial breaks. Advertising always peaks on the day of the Super Bowl.

Some of the top companies and categories, according to MarketingProfs, include automobiles, beer, motion picture, regular soft drinks, and tortilla chips.

The automobile companies have the highest year-over-year spending, expelling about $172.2 million from 2007 to 2011 in the super bowl.

Beer follows close behind with $126.9 million.

Motion pictures follow that with $120.7 million.

Regular soft drinks spent $81.2 million.

And tortilla chip companies spent $42.5 million for the super bowls 2007 to 2011.

How does this reflect my blog? Well it definitely lets readers know that automotive companies and beer companies spend a lot and get a lot more from sales due to heavy advertisements. Advertising is genius when it comes to inputs and outputs.

Millions in revenue could be just a sales pitch away.

Here are some of Forbes top 10 all-time Super Bowl ads:

  1. Apple’s “1984” (1984)
  2. Coca-Cola’s “Mean Joe Greene” (1979)
  3. Budweiser’s “Frogs” (1995)
  4. Volkswagen’s “The Force” (2011)
  5.’s “When I Grow Up” (1999)
  6. Budweiser “Clydesdale Respect: 9/11 Tribute” (2002)
  7. Google “Parisian Love” (2010)
  8. Reebok “Terry Tate: Office Linebacker” (2003)
  9. Snickers “Betty White” (2010)
  10. Tide-To-Go “Talking Stain” (2008)

And here are the top Super Bowl Ad Rates and Spending:


resources: MarketingProfs


Starting an advertising agency is not an easy task. It requires dedication, education and financial consideration. Before I go into the how to start an agency, please educate yourself on a few of the most successful advertising agencies today. According to the University of Nevada, Las Vegas and Adbrands, some of the top advertising agencies are Omnicom Group, R&R Partners, J Walter Thompson, Mccan Ericson, Rosetta, Epsilon, BBDO, Acxiom, and many more.

If you want your future advertising agency to be as successful, popular, and branded as the ones I’ve listed above, maybe these next few steps from Forbes will help you out.

First off, the first week of hatching your own advertising agency will probably be your worst. You need to create a business plan and decide where you want your agency to be located. A successful company always stems from a well-organized and logical business plan. You must get past your self-doubt before you put your plan into action. You can’t execute a completely successful idea, if you completely doubt yourself and your motives. You should also start right away rather than pushing it off or later.

Even if you aren’t a big-name business, there is much opportunity out there. Anant Rangaswami, the editor of Campaign India, said: “Clients are looking for competent communication partners, not for big names any more. It’s Cartwheel that just did the new Kotak [Mahindra Bank] campaign. It’s Metal that has been awarded the account of  the new channel from Rupert Murdoch‘s stable, STAR CJ. It’s Law & Kenneth that will handle the Renault brands in India. It’s Creativeland Asia which has won Audi. If you’re in India and you have competence, there’s a mountain of business available. No one will bother about which Network you belong to.” (Forbes)

The website also mentioned that you need a behind-the-scenes person who can make it all happen: the billing, the financials, operations, leasing, dealing with staff.

Marketing is about the same principles that have been important to companies since the dawn of time ages ago: doing it faster, smarter, cheaper and being more innovative.

You must be strong and prepared to adapt in this fast-paced, constantly-changing field.

Remember: “You’ll be the new kids on the block. You’ll be asking staff and clients to take a leap in the dark. Your vision has to move the world.” (Forbes)

Resources: Forbes, Adbrands, University of Nevada, Las Vegas

Advertising for the Unsure

Many students are unsure of the exact occupation they want to have once they graduate. Advertising sales agents use a combination of marketing and creativity and, according to, have a considerable payoff as occupants of the career. If you are trying to become a sales agent in the advertising field, you have come to the right blog.

First off, you should make sure that this career is right for you. Before you start thinking advertising is all about commercials and catchy slogans, you must realize that there is a lot more to this career than that.

The work environment is definitely something that should be acknowledge and considered when choosing a career. According to, being a sales agent in the world of advertising entails long hours, quotas to meet, and lots of pressure as far as deadlines. Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts. There are a range of industries an advertising sales agent could work in, including advertising agencies, radio, television, and internet publishing. (

To become an advertising sales agent, many industries and companies require that you have at least a high school diploma or its equivalent. This usually can get someone an entry-level position in advertising sales. However, many businesses and advertising agencies are beginning to aim for new employees with a bachelor’s degree. And sales experience and communication skills are essential, of course.

The median pay in 2010 for an advertising sales agent, also according to, was about $45,350 per year or $21.80 per hour.

Employment of advertising sales agents is expected to go up 13% from 2010 to 2020. Print advertising will decline and will be balanced out by an increase in internet and television advertising sales.

If you’re still unsure about getting a career as an advertising sales agent, some similar occupations include insurance sales agents, wholesale and manufacturing sales representatives, public relations specialists, and advertising promotions and marketing managers.

Thanks for reading. Feel free to comment below!